![]() As we pointed out yesterday, PostTrak exits showed that 43% of all moviegoers bought tickets because the sequel is part of a franchise they love, while 25% said the cast as a whole.ĪLSO READ Ewan McGregor responds to racist messages sent to Obi-Wan costar Moses Ingram: “We stand with Moses. And it’s what Uni did from the early onset in making Dominion: They tipped their hat to the old fans in having Dern, Goldblum and Neil back. Paramount+ Star Trek architect Alex Kurtzman once told us his rule of thumb for building out the Gene Roddenberry franchise: “Render onto Caesar what is Caesar’s, everybody from the older generation should be incorporated into the new generation, there should always be respect for both and yet it always has to forge new ground.” One could argue that same adage could apply here to making Jurassic a continual success for generations or for that matter any legacy franchise. A very clever cross promotion.īut what else was a draw here? Having the original Jurassic Park trio Laura Dern, Jeff Goldblum and Sam Neil altogether in another Jurassic movie after 29 years, is also a huge selling point. In firing up the campaign for Dominion, the studio had access to one of the biggest launchpads in NBC’s broadcast of the Winter Olympics where they debuted a 2 minute spot featuring gold medalist Nathan Chen, 2x gold medalist Mikaela Shiffrin and retiring 3x gold medalist Shaun White running into the dinosaurs in the wild. We’ll see what next weekend brings, but the last movie, which was perceived as a down point reception wise from the 2015 film, saw a 60% decline in weekend 2, and a 2.8x leg out factor from its opening to a final domestic of $417.7M. I think Uni was everywhere with this movie for a long time, and that if it faltered this weekend, then that would’ve boiled down to the pic being the weakest of the bunch and word of mouth. One industry source argued to me over the weekend that Uni didn’t do enough to promote this movie that there should’ve been more dinosaurs everywhere. Says one rival studio executive this morning, “Never underestimate the power of dinosaurs.” That and Universal’s marketing machine across all Comcast tentacles. I thought that the bad reviews and prickly PostTrak would collapse this pic’s opening far below the $125M that the studio was projecting, but there’s a great enthusiasm here for the brand. The worldwide weekend is $319M, for a global running total of $389M, which includes offshore holdovers. ![]() Even more impressive about that hold: Universal took all of Top Gun 2‘s Imax and premium format screens this weekend. Box Office analytics corp EntTelligence says 10.8M moviegoers saw Dominion this weekend, which is the fourth best admissions for a major studio movie’s opening weekend during the pandemic after Spider-Man: No Way Home (20.6M), Doctor Strange in the Multiverse of Madness (14M) and Top Gun: Maverick (11.6M).Īs previously mentioned, Dominion has posted the best stateside debut for a non-superhero movie during the pandemic, besting the $126.7M 3-day previously posted by Paramount’s Top Gun: Maverick, which held up tremendously against the dinos in its third weekend with $50M, -44%, and a running total of $393.3M. This puts the Colin Trevorrow directed, written and executive produced sequel on a course for a $143.37M opening, off 3% from the last film, Fallen Kingdom. SUNDAY AM UPDATE: Refresh for chart and more analysisNothing is killing, or tripping Universal/Amblin’s Jurassic World Dominion, which saw its Saturday business jump to $46.7M compared to Friday’s actual gross less $18M previews of $41.7M, a 12% climb.
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